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Case Study: Custom 3M Dusted Crystal Conference Room Graphics – 10 East Doty St, Madison, WI

When most people think about window film, they imagine privacy, energy savings, or glare reduction. But architectural films do much more than that. At NuVision Window Films, we help businesses turn plain glass into a functional design feature — blending branding, privacy, and style.

A modern office space in downtown Madison needed to differentiate its conference rooms without losing the open, airy feel of glass walls. The client wanted something that reflected Madison’s identity while still looking professional and timeless.

We recommended 3M™ Dusted Crystal Vinyl — a versatile film that mimics the look of etched glass but is fully customizable with printing and cutting.

Our Solution

We designed and installed custom print-and-cut graphics using black ink on 3M Dusted Crystal. For each conference room, we created negative space lettering — where the text is cut out of the frosted film so the letters appear clear, framed by the dusted crystal background.

Each room was named after a word that ties directly into Madison’s culture and landmarks:

  • University – honoring UW-Madison
  • Badger – celebrating Wisconsin’s mascot and spirit
  • Isthmus – a nod to Madison’s unique geography
  • Monona – referencing Lake Monona
  • Capitol – highlighting the State Capitol just blocks away
  • Terrace – inspired by Memorial Union Terrace, a Madison icon

This approach gave the office a local, community feel while staying sleek and professional.

With plenty of lakefront property, window films are necessary for homes and businesses in Madison.

Key Benefits for the Client

  • Privacy with Style – Employees enjoy more privacy in meetings without closing off the space.
  • Brand Identity – The Madison-inspired words reinforce local pride and company culture.
  • Durability – 3M Dusted Crystal is long-lasting and low maintenance compared to etched glass.
  • Flexibility – If the client ever rebrands, the graphics can be easily updated or replaced.

Why This Project Stands Out

What makes this installation special is the blend of creativity and function. Instead of standard frosted bands or full coverage, the negative lettering approach brought personality into each conference room. Visitors immediately notice the detail, and employees feel connected to Madison’s heritage every day.

It’s also proof that NuVision doesn’t just install window film — we design experiences.

About the Material: 3M Dusted Crystal Vinyl

  • Looks and feels like sandblasted or etched glass
  • Can be printed, cut, and customized in endless ways
  • Provides both daytime privacy and design flexibility
  • A cost-effective alternative to permanent etched glass

We’re a certified 3M Prestige Dealer, which means you’re getting both premium material and professional installation.

Project Location

📍 10 East Doty St, Madison, WI 53703
Right in the heart of downtown, across from the Capitol Square.

If you’re a business in Madison, Sun Prairie, Middleton, or the greater Dane County area looking for decorative window film or custom branding, NuVision is the go-to partner.

📍 10 East Doty St, Madison, WI 53703
Right in the heart of downtown, across from the Capitol Square.

If you’re a business in Madison, Sun Prairie, Middleton, or the greater Dane County area looking for decorative window film or custom branding, NuVision is the go-to partner.

People Also Ask – FAQ

3M Dusted Crystal is used for privacy, branding, and decorative glass applications. It mimics etched glass at a fraction of the cost and is fully customizable.
Yes. At NuVision, we print and cut custom designs, including logos, patterns, and negative lettering, on films like 3M Dusted Crystal.
High-quality films like 3M Dusted Crystal can last 10+ years indoors with proper installation and care.
Yes. Films can be safely removed and replaced without damaging the glass. This makes it ideal for offices that rebrand or redesign frequently.

Why Choose NuVision Window Films?

  • Locally owned & family operated since 2010
  • 4.8 Google Rating with hundreds of satisfied customers
  • Exclusive 3M Prestige Dealer for Wisconsin and Northern Illinois
  • Experienced in both residential and commercial projects
  • Trusted by architects, designers, and facility managers across Madison, Milwaukee, and Chicago suburbs
We don’t just install film — we bring your b rand and vision to life.

Get Started on Your Madison Project

If you’re looking for decorative window film in Madison, whether for privacy, branding, or design, NuVision Window Films is ready to help.
Contact us today to schedule a free consultation.

Areas Serviced Near Madison, WI

  • Cottage Grove, WI
  • Baraboo, WI
  • DeForest, WI
  • Mount Horeb, WI
  • Cross Plains, WI
  • Belleville, WI
  • Evansville, WI
  • Edgerton, WI
  • Cambridge, WI
  • Deerfield, WI
  • Windsor, WI

Madison, Wisconsin Work We've Done

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Our Locations

Kenosha Window FIlm

6021 56th Ave Suite 107A, Kenosha, WI 53142. (262) 350-7165

Madison Window Film

7 N. Pickney St, Suite 300, Madison, WI 53703 608-234-4517