Effective signage can exist in every aspect of consumer vision, but few pieces of decals exemplify this idea more than floor graphics. Designed to be walked on, floor graphics are exactly as their name suggests: specialized stickers designed for floor advertising. The most efficient floor graphics are placed in areas of high foot traffic in permanent or temporary consumer-friendly space. As with all quality signage, floor graphics are highly customizable.
Stores and other retail spaces can utilize floor graphics to guide consumers to optimum routes through the selling areas. These routes help highlight on-sale or premium product stock.
No matter age or gender, most people tend to watch where they’re going. Floor graphics take advantage of this directional sense to optimize every second of consumer time.
When customers use smartphones, their gaze often drifts downward. While this posture can cause them to miss signage at eye-level, floor graphics will still be easily visible.
While the best signage weaves vital information together with corporate branding, sometimes attendees and customers just want to know where the bathroom is.
Larger warehouse style stores and events can have difficulty convincing attendees to walk all distances. This challenge usually reflects in areas with shifting success rates – high amounts of sales near the front of the store and lower amounts near the back. The outskirts are less attended and, as a result, less successful. Floor graphics can motivate consumers with periodic directions and incentives to keep walking.
Certain larger events can become crowded, increasing the likelihood of incidents. Floor graphics can help define walking lanes for parents with small children and the elderly, helping to keep them safe.
Floor graphics are easily applied and removed, making them perfect decals for temporary events like conventions or trade shows. These areas typically see high foot traffic from people unfamiliar with the venue; effective floor graphics can not only grab attention but guide potential clients to the booth.
In many ways, the welcome mat was one of the original floor graphics. While these specialized decals have become more sophisticated and cost-effective, bidding a polite “hello” has never gone out of style.