Case Study: Enhancing Comfort and Protection at 100 Wisconsin Ave Condos

Case Study: Enhancing Comfort and Protection at 100 Wisconsin Ave Condos

Nestled in the heart of Madison, WI, the upscale condos at 100 Wisconsin Avenue offer breathtaking views and luxury living. However, residents faced challenges with heat and UV exposure, which compromised their comfort and the longevity of their interiors. NuVision Window Films of Madison was approached to provide a solution that would address these issues without altering the condos’ aesthetic appeal.

3M Prestige Film: Wisconsin Ave Condos

The Challenge

The condos at 100 Wisconsin Ave demanded a window film solution that would:

  • Significantly reduce heat and UV ray penetration, thereby protecting the interiors and ensuring comfort.
  • Maintain the natural appearance of the glass to preserve the building’s architectural integrity and the residents’ unobstructed views.

The Solution

After a thorough consultation and evaluation, NuVision Window Films recommended and installed 3M Prestige 70 Window Film. This choice was driven by its exceptional heat and UV blocking capabilities, coupled with its virtually invisible appearance. The 3M Prestige 70 Window Film is designed to:

  • Reject up to 97% of infrared light and 99.9% of UV rays, significantly reducing heat and preventing fading of interior furnishings.
  • Maintain the original look of the windows, ensuring that the architectural aesthetics of the upscale condos remain unchanged.

The Process

The installation process was meticulously planned and executed by NuVision’s team of certified professionals. Understanding the value of the residents’ time and privacy, the team worked efficiently to minimize disruptions. The project’s success was attributed to NuVision’s commitment to using only high-quality materials and their precision in installation, ensuring a seamless fit and lasting performance.

The Outcome

The installation of 3M Prestige 70 Window Film at 100 Wisconsin Ave condos resulted in:

  • Enhanced thermal comfort, with a noticeable reduction in heat penetration, making living spaces more enjoyable and reducing the need for air conditioning.
  • Protection against harmful UV rays, which helped in preserving the color and integrity of the interior furnishings, floors, and artworks.
  • Preservation of the condos’ aesthetic appeal, with no change to the appearance of the glass, thereby maintaining the residents’ valued views and the building’s luxurious look.

Client Testimonial

Residents of 100 Wisconsin Ave have expressed immense satisfaction with the outcome, noting the improved comfort and protection without compromising their views or the building’s aesthetics.


NuVision Window Films of Madison demonstrated how the right product and expert installation can address complex challenges, enhancing the living experience in luxury condos. The use of 3M Prestige 70 Window Film at 100 Wisconsin Ave condos stands as a testament to NuVision’s ability to provide effective, aesthetically pleasing solutions for high-end residential settings.

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